Writing has been my creative outlet for over a decade. I started my food blog, The Skinny Pig, in 2008, then began freelancing for various media outlets like Food Network and Thrillist. Since then, I've honed my writing and comedic skills (thanks, UCB) into scripts, viral sketches, and social media campaigns (mostly about food). See examples below.
La Pecora Bianca - Social Media Manager & Primary Content Creator
I was hired in 2018 and then again in 2022/23 to help elevate La Pecora Bianca's social media channels (Instagram, Facebook, and TikTok) Keeping their brand voice strong and consistent (this meant all caps, all the time), I went heavy on puns, wit, and food humor. Their account grew nearly 10K in one year.
Cafe Spaghetti - Social Media Manager & Primary Content Creator
I was hired in 2022 for the grand opening of Cafe Spaghetti in Brooklyn and the launch of their Instagram. Working with Sal (owner) and his PR team, I helped curate their online brand voice. Cafe Spaghetti is like your friendly neighbor who cooks, tells jokes, and always brings you a jar of sauce on Sundays.
SONA - Social Media Manager & Primary Content Creator
I was hired in 2021 for the launch of SONA, a beautiful Indian restaurant in Flatiron. I was brought on to help with full scale social media management, with an emphasis on copywriting for not just their social media, but their newsletter as well. SONA's brand voice is vibrant and refined (much like their food), with a touch of wit.